For me it’s not just about the specs and numbers, it’s about the object itself. It’s about the beautiful hardware and the way it works in sync with the software. Think of how much better Apple trackpads are than Windows PC trackpads. It’s because it comes from one company rather than Microsoft making the OS, Synaptic making the drivers, and whoever building the hardware.
Honestly now I think it’s just because Apple has a higher quality for aesthetic. I’m a designer and I enjoy the design of Macs more.